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The Gazette KCRG
Posted May 8, 2012
Big Brothers Big Sisters participates in Dressbarn’s ‘To Mom, With Love’ program

 A number of local mothers will be given an unexpected treat of a new dress or skirt or pair of shoes this Mother’s Day, but their gift-giving children also will receive something special: the thrill of brightening their mothers’ lives with a little help from their mentors.

 CEDAR RAPIDS — Dressbarn’s “To Mom, with Love” program will bring hundreds of children into local Dressbarn stores across the country where they will be given $50 gift cards to shop for their mothers.  Locally, Dressbarn and Big Brothers Big Sisters of Cedar Rapids & East Central Iowa are working together to help make this year’s Mother’s Day special.  The group of children and volunteers from Big Brothers Big Sisters will visit the Dressbarn at 1 p.m. Saturday, May 12, 2012,  to shop for that special gift.

 “This Mother’s Day, we’re working to make it possible for families that otherwise may not be able to afford a gift, to recognize the hard work, sacrifice and unique contributions that every mom makes to a home,” said Vivian Behrens, senior vice president, chief marketing officer at Dressbarn.  “It’s a great program that helps honor someone who too often goes overlooked.”

 “We are excited to work with Dressbarn on this inaugural ‘To Mom, With Love’ program to benefit area families,” said Kristi Hansen, program director, from Big Brothers Big Sisters.  “Most of our kids don’t have the resources to buy their mother a gift for the holiday, so this will be such a great day for them, their moms and our volunteers.”

 And though Mother’s Day is officially only one day, Dressbarn realizes that special “mom”-ents happen throughout a lifetime.  So to celebrate moms and motherhood, Dressbarn invites women to share a special “mom”-ent — whether a story, picture or video — on www.yourdressbarn.com/moment  Maybe that special mom moment was holding your hand on the first day of school, or how she taught you to wear makeup, or simply stayed up late one night telling you stories.  Friends, families and others are invited to go online and vote for their favorite “mom”-ent posted.  The 10 entries receiving the most votes will each receive a luxury spa prize package for the winner and a guest.

 Big Brothers Big Sisters of Cedar Rapids and East Central Iowa, BeABigCR.org, provides children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.  Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated.  As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”).  Big Brothers Big Sisters seeks to facilitate the success of children living in our community by encouraging education and school attendance through providing focus in four competency areas:  Connectedness, Attendance, Resources, Extra Curricular (C.A.R.E).  Big Brothers Big Sisters has already seen that the Character Building Project is a springboard for greater success for the children served.  The Character Building Project is an initiative of Big Brothers Big Sisters to help children grow as individuals through education and exposure to a variety of competency areas.


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